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Our Philosophy


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Our Philosophy


 
 

Our philosophy at The Whole Dog Market is so simple, it can be summed up in four words: One Treat, One Farm. 


When we first decided to create our all-natural treats and chews, sourcing our proteins close to home would be the utmost priority. We knew immediately that our ideal farm partner was White Oak Pastures, a multi-generational family farm in Southwest Georgia. The folks at White Oak Pastures believe, as we do, in raising animals the right way. They are certified humane, and all of their animals are raised in pastures on certified organic land. Not only does this ensure we start with the freshest, highest quality ingredients available, but it enables us to support White Oak in return, and create a lasting partnership that sustains our local community.

It's that very partnership that allows us to stand behind every product we make. For each treat, chew, and rawhide that comes out of our kitchen, we can point to where it came from and we know every part of the story along the way. When you purchase from us, you become part of that story. You stand behind responsible caretakers that are focused on supporting our community, sustaining our environment, and raising animals with the respect and honor they deserve. No chemicals, no antibiotics, no hormones, no preservatives. That’s the commitment we uphold every day at The Whole Dog Market.

Learn more about White Oak Pastures at whiteoakpastures.com

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Our Story


Our Story


In May 2005, we opened DOGUROO, our full-service boarding, daycare, grooming and training business in metro Atlanta. We began by providing a small but select offering of high quality foods, toys and treats for our customers, and every day we saw more and more of the impact that highly nutritious, all-natural diets made on the health of the dogs who came to play with us. Inspired by our customers, our pack members and the growing supply of excellent products for dogs, we grew our retail offering in our lobby to include a large number of different brands of foods, treats and other supplies. We refer to DOGUROO as “The Whole Dog Experience,” so our lobby naturally became: “The Whole Dog Market.”

The success of our Market, and a desire to grow our business, made us wonder how it would do as a stand-alone store.  One day in early 2012, while visiting Arden’s Garden, our favorite local juicer, we noticed a “space for lease” sign in the window next door. And thus, The Whole Dog Market put its first official paw on the map, across from the largest green space in Atlanta: Piedmont Park. Through the same steadfast focus on service that has made DOGUROO so popular and adored by our loyal customers, WDM quickly came to be known as Atlanta’s premier pet retail destination. We have since expanded to 4 locations in Atlanta, GA as well as one satellite store (run by close family members) in Homewood, AL. 2016 marks the launch of our own in-house product line, our highly-nutritious and locally-sourced treats, chews and rawhides.

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Contact Us


Contact Us


 

Our story is yours, too. 

Questions?  Comments?  Just want to say hi?  We would love to hear from you! 

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